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SOURCE: USDOC, International Trade Administration
SOURCE KEY: IT
PROGRAM KEY: IT MARKET
PROGRAM: Market Research Reports
UPDATE: Monthly
ID NUMBER: IT MARKET 111108748
TITLE: PORTUGAL - RECREATIONAL BOATS - INDUSTRY ANALYSIS -ISA9105
DATA TYPE: TEXT
END YEAR: 1992
UPDATED: 09/17/92
KEYWORDS 1:
| 9105
| BEST|PROSPECTS
| CC471
| COMPETITION
| DISTRIBUTION
| END|USERS
| FINANCE
| ISA
| ISA9105
| MARKET|ACCESS
| MARKET|ASSESSMENT
| PORTUGAL
| RECREATIONAL|BOATS
| SPORTING AND RECREATION GOODS
| SPT
| STATISTICS
| TRADE|CONTACTS
| TRADE|PROMOTION
COUNTRY:
| PORTUGAL
| EC
| EEC
| EUROPE
| EUROPEAN COMMUNITY
| EUROPEAN ECONOMIC COMMUNITY
| OECD
| ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT
| ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET
| WEST EUROPE
| WESTERN EUROPE
| WESTERN EUROPEAN COUNTRIES
TEXT
PORTUGAL - RECREATIONAL BOATS - INDUSTRY ANALYSIS -ISA9105
SUMMARY
This article is derived from a report titled: "The Recreational Boats
Market in Portugal", dated May 1991, prepared by Ana Paula Vila, American
Embassy, Lisbon. This article consists of 7 pages and contains the
following subtopics:
OVERVIEW
STATISTICAL DATA
MARKET ASSESSMENT
BEST SALES PROSPECTS
COMPETITIVE SITUATION
MARKET ACCESS
TRADE PROMOTION OPPORTUNITIES
OVERVIEW:
This ISA includes in its definition of recreational boats inboard powered
boats and outboard motorboats.
U.S. recreational boats have a very good position in the Portuguese import
market. The United Kingdom is Portugal's number one supplier followed by
the USA and immediately after is France. Imports of smaller outboard
motorboats have decreased in recent years while the 5 meter and larger
inpowered powered boats have risen. Locally manufactured boats also have a
place in the market but their reputation is not the best. The statistical
data below includes both inboard powered boats and outboard motorboats.
STATISTICAL DATA:
(US DOLS MILLIONS) (PERCENT GAIN/LOSS)
Est. Ave. Annual Real
1988 1989 1990 Growth - Next 3 Years
------- ------- ------- ---------------------
Import Market 3.5 5.3 10.2 40%
Local Production 1.3 1.6 2.8
Exports 1.0 1.1 2.2
Total Market 3.7 5.6 10.6 30%
Imports from U.S. 0.2 1.0 1.8 30%
Exchange Rates 149.95 157.46 144.10
Future Inflation Rate Assumed: 10-15%
Last Year's Import Market Share (Percent for USA and Major
Competitors:
USA: 1.8 %; U.K.: 3.2%; France: 1.3%; Italy: 1.0%
Receptivity: 5
MARKET ASSESSMENT:
Total Market Demand
Portuguese total market demand for recreational boats in 1989 was USD
6.9 million. This amount almost doubled the following year, in 1990,
when Portugal imported USD 10.2 million and local production
increased to USD 1.2 million. Total market demand in 1990, then, was
USD 11.4 million, 4.5 million more than in 1989. In January 1991,
Portugal had already imported USD 1.3 million for that month, of
which 0.4 million came from the U.S. and 0.9 from France. If this
increase goes on until the end of the year, it suggests that total
imports for 1991 should more than double those of 1990. Most local
production is exported either to Africa or Europe. Portugal exported
USD 0.9 million in 1988, 1.1 in 1989 and 2.2 in 1990.
The U.S. share of recreational boats in Portugal is high and has a
very good reputation. A special alert goes to manufacturers of
inboard motorboats, not exceeding 7.5 meters, of which the U.S. is
the leader in the Portuguese market. Total imports for this
subsector in 1990 were USD 0.40 million of which 0.18 million came
from the U.S.
The table below emphasizes the popularity of U.S. manufactured
inboard motorboats, not exceeding 7,5 meters and weighing less than
100 Kg, compared to other suppliers to the Portuguese market:
T A B L E I
(US DOLS MILLIONS)
1988 1989 1990 1991
(JAN)
U.S. TOTAL IMPORTS 0.19 0.95 1.80 0.44
SIC 37325 IMPORTS (U.S.) 0.01 0.12 0.18 0.04
SIC 37325 IMPORTS (SPAIN) 0.02 0.07 0.04 --
SIC 37325 IMPORTS (FRANCE) 0.01 0.001 0.03 0.01
SIC 37325 IMPORTS (U.K.) 0.01 0.01 0.01 --
BEST SALES PROSPECTS:
SIC DESCRIPTION
37325 11 ........... inboard powered boats (except houseboats)
37326 75 ........... inboard outdrive boats (except houseboats)
COMPETITIVE SITUATION:
1. Domestic Production
The domestic boat industry is medium-sized and only directs 20 percent
of its output to the local market. The other 80 percent are exported
mainly to Europe and Africa.
Local sources reported that Portuguese manufactured boats only occupy
20 percent of the domestic market due to poor manufacturing techniques
compared to imported boats.
2. Imports
Imports of inboard powered boats and outboard motorboats in 1990
amounted to USD 10.2 million. In January 1991, Portugal had already
imported USD 1.2 million for that month of which 0.44 million came
from the U.S. Although U.S. imported boats pay 9% ad valorem compared
to duty free when imported from the European Community countries, the
Portuguese importers believe U.S. manufactured boats are more
competitive, in price and quality.
3. U.S. Market Position Share
In 1990 the United States was Portugal's second largest supplier and
total imports added up to USD 1.8 million. The U.K. was the leading
supplier and exported a total of USD 3.8 million. The U.S. faces
competition from European manufacturers due to the tariff burden
imposed on U.S. exports, but will always be among Portugal's main
suppliers due to the high quality and durability of U.S. manufacturing
techniques.
MARKET ACCESS:
1. Import Climate
There are no restrictions imposed on imports of recreational boats.
Boats pay a minimum of 9% ad valorem if imported from the U.S. If
imported from European Commnity countries they are duty free. The
import climate in this area is good and will increase along with
Portugal's growing economy which generates consumer product demands.
2. Distribution and Business Practices
Distribution of boats is done through importers, manufacturers and
representatives. Local practice in Portugal is that importers are
also wholesalers and retailers. U.S. boats have a good reputation
among Portuguese importers and end-users, therefore they have a solid
place in the Portuguese market. However, U.S. companies should
carefully select a reputable local agent/representative to provide
after-sale maintenance services, to compete aggressively with EC
suppliers.
3. Financing
The GOP does not provide any financial support in the purchase of
recreational boats. Current practice is to pay in advance for all
orders. As the volume of orders increases, importers may open a
letter of credit and pay within a period of 60 or 90 days from the
date of order.
4. Key Contacts
Importers/Distributors
PRINEL-Equipamentos Industriais, Lda.
Alto da Barra, Bloco A, Lote 6 - 1. Dto.
2780 Oeiras, Portugal
Tel: (351-1) 442-3557
Fax: (351-1) 442-3695
Contact: Mr. Jorge Naves
Title: Managing Director
H. MARES, LDA.
Estrada S. Domingos Rana
Aboboda
2775 Parede, Portugal
Tel: (351-1) 244-1685
Fax: (351-1) 244-6406
Contact: Mr. Miguel Vilar
Title: Managing Director
MARINA ATLANTICA
Rua Artur Lamas, 1 r/c Esq.
1300 Lisbon, Portugal
Tel: (351-1) 363-8060
Fax: (351-1) 363-8090
Contact: Mr. Alfredo Baptista Rodrigues
Title: Managing Director
DIMPOR-Comercio de Exportacao e Importacao, Lda.
Largo Casal Vistoso, 2-1. G Frielas
1700 Lisbon, Portugal
Tel: (351-1) 89-6071
Fax: (351-1) 89-6011
Contact: Dr. Manuel Diz or Eng. Jorge Cabral
Title: Managing Partners
CONDE BARAO-Industrias Metalicas, Comercio e Representacoes, Lda.
Av. 24 de Julho, 62
1200 Lisbon, Portugal
Tel: (351-1) 67-1011
Fax: (351-1) 396-0905
Contact: Mr. Mario Cabaco
Title: Managing Director
MOTOMAR-Nautica Turismo e Industria, Lda.
Rua Gregorio Lopes, Lote 1565
1400 Lisbon, Portugal
Tel: (351-1) 61-0438
Telex: 62187
Contact: Mr. Pedro Goncalves
Title: Managing Director
REPAROMAR-Comercio de Motores Industriais e Maritimos, Lda.
Av. da India, Antiga Estacao de Pedroucos
1400 Lisbon, Portugal
Tel: (351-1) 61-1651
Contact: Mr. Antonio Silva
Title: Managing Director
ONDEX-Telecomunicacoes Electronicas, Lda.
Av. 24 de Julho, 132
1300 Lisbon, Portugal
Tel: (351-1) 60-9069
Fax: (351-1) 396-5626
Contact: Mr. Fernando Alves
Title: Managing Partner
NAVEDOIS-Industrias Mecanicas Navais, Lda.
Rua da Cintura a Beirolas
1885 Lisbon, Portugal
Tel: (351-1) 33-5307
Fax: (351-1) 33-4834
Contact: Mr. Fernando Alves
Title: Managing Partner
Associations
AIP-Associacao Industrial Portuguesa
Praca das Industrias
1300 Lisbon, Portugal
Tel: (351-1) 362-0100
Fax: (351-1) 363-9047
Contact: Dra. Silvana Baptista
Title: Director - Joint Venture Department
ACL-Associacao Comercial de Lisboa
Rua Portas de Sto. Antao, 89
1000 Lisbon, Portugal
Tel: (351-1) 342-7179
Fax: (351-1) 343-4304
Contact: Mr. Joao Pais Cabral
TRADE PROMOTION ACTIVITIES
There is a wide range of services available for the U.S. exporter
interested in entering the Portuguese market. Among these are:
.. ADS - Agent/Distributor Service
(Assist in locating an agent)
.. WTDR - World Trade Data Report
(Provide credit information on potential customers)
.. Trade Fair Programs
More information on these services is available at the U.S. Department
of Commerce in Washington and the District Offices at various
locations in the U.S.
The American Embassy in Lisbon also offers the following services:
.. Solo company presentations to potential agents/distributors
.. CSS - Comparison Shopping Service: identifies a certain
product's potential competitiveness and best potential
distributors
TRADE EVENTS FOR 1992 ARE:
NAUTICAMPO-25th Exposition of Camping, Caravaning, Boating and Sport
Date: March 6-15, 1992
Location: FIL - Feira International de Lisboa
Sponsor: AIP-Associacao Comercial de Lisboa
Praca das Industrias
1300 Lisbon, Portugal
Tel: (351-1) 362-0100
Fax: (351-1) 363-9047
CAMPISPORT-2th Camping, Caravaning and Sports Articles Exhibition
Date: February, 1992
Location: Exponor - Oporto
Sponsor: AIP-Associacao Industrial Portuense
Exponor-Parque de Exposicoes do Norte
Leca da Palmeira
4450 Matosinhos, Portugal
Tel: (351-2) 995-7091
Fax: (351-2) 995-6813
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