SOURCE: USDOC, International Trade Administration SOURCE KEY: IT PROGRAM KEY: IT MARKET PROGRAM: Market Research Reports UPDATE: Monthly ID NUMBER: IT MARKET 111102714 TITLE: WORLD - PLEASURE BOATS & ACCESSORIES - BMR9301 DATA TYPE: TEXT END YEAR: 1993 UPDATED: 02/16/93 KEYWORDS 1: | 9301 | BEST|MARKETS | BMR | BMR9301 | CC110 | PLB | PLEASURE BOATS AND ACCESSORIES | PLEASURE|BOAT|ACCESSORIES | PLEASURE|BOATS | WORLD COUNTRY: | WORLD | FRANCE | GERMANY | WEST GERMANY | EAST GERMANY | AUSTRIA | EC | EEC | EFTA | EUROPE | EUROPEAN COMMUNITY | EUROPEAN ECONOMIC COMMUNITY | EUROPEAN FREE TRADE ASSOCIATION | GLOBAL | OECD | ORGANIZATION FOR ECONOMIC COOPERATION & DEVELOPMENT | ORGANIZATION FOR ECONOMIC COOPERATION AND DEVELOPMET | WEST EUROPE | WESTERN EUROPE | WESTERN EUROPEAN COUNTRIES | WORLD TEXT WORLD - PLEASURE BOATS & ACCESSORIES - BMR9301 SUMMARY The Best Markets list for PLEASURE BOATS & ACCESSORIES is derived from a report entitled "Best Markets: FY1993", dated February 1993, from the U.S. & Foreign Commercial Service (US&FCS) - Washington, DC. Best Markets data are taken from figures prepared at US&FCS posts abroad for FY'93 Country Marketing Plans (CMPs). This report consists of 2 pages. BEST MARKETS Fiscal Year 1993 Pleasure Boats & Accessories The following list, based on data derived by individual US&FCS posts abroad, identifies the 1993 best country markets for U.S. exporters of Pleasure Boats & Accessories based on either 1) near-term growth potential, or 2) a large market receptive to additional U.S. suppliers. Best Markets data are derived from industry sector rankings found in the "Best Prospects" section of the Country Marketing Plans (CMPs), compiled annually by US&FCS posts abroad. The Best Markets listing is presented in descending order of TOTAL MARKET SIZE (estimated 1992 data). Please note: 1) All TOTAL MARKET, IMPORT MARKET, and IMPORTS FROM U.S. amounts are presented in US$ millions. 2) All percentage growth figures are average annual growth rates. 3) The 1 through 5 scale used to indicate RECEPTIVITY TO U.S. GOODS, COMPETITION, and MARKET BARRIERS should be interpreted as, the higher the number, the more favorable the situation to U.S. exporters. Therefore, a score of 5 in all three areas indicates high receptivity to U.S. goods, little competition, and minimal market barriers to imports from the U.S. 4) If a column field is left blank for any country, it is because no information or "n/a" was provided by the US&FCS post for that particular field. Entries showing no information or "n/a" in the TOTAL MARKET column are located, in alphabetical order, at the end of the listing. 5) As US&FCS posts abroad submit a limited number of identified best prospects, Best Markets data cannot provide an exhaustive list for each industry sector. Some unreported industry sectors from large country markets, although not significant enough to be included among their own best prospects, may be larger than the same reported industry sectors of smaller country markets. Data are compiled using local sources and reflect the "best estimates" of US&FCS commercial officers abroad. Statistical accuracy is affected by a number of factors including lack of published figures for that market, varying sector definitions and parameters, and individual posts' data-gathering techniques. For more detailed information on specific Best Markets entries, see relevant Country Marketing Plans (CMPs) and Industry Sector Analyses (ISAs). These reports are published by US&FCS and are available in the Market Research Reports file on the National Trade Data Bank (NTDB). ======================================================= BEST MARKETS - FY '93: PLEASURE BOATS & ACCESSORIES ======================================================= IMPORTS TOTAL MARKET* IMPORT MARKET* FROM U.S.* --------------- --------------- ---------------- COM- MKT. % avg % avg % avg RECEPT- PETI- BAR- in US$ ann. in US$ ann. in US$ ann. IVITY TION RIERS millions growth mlns growth mlns growth ----- ---- ----- COUNTRY 1992(e) '92-94 1992(e) '92-94 1992(e) '92-94 (1-5) (1-5) (1-5) ------- -------- ------ -------- ------ ------- ------ ------------------ FRANCE 1,522.0 7% 292.0 9% 64.0 6% 3 4 3 AUSTRIA 20.0 30% 25.4 30% 5.2 20% 3 3 5 GERMANY 3% 3% 3% 4 2 0 NOTES: * = estimates Data are compiled using local sources and reflect the "best estimates" of US&FCS commercial officers abroad. Statistical accuracy is affected by a number of factors including lack of published figures for that market, varying sector definitions and parameters, and individual posts' data-gathering techniques.
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