Mercury Marine IMTEC98 Coverage

Mercury Marine

Mercury showed up with their normal huge booth display of Outboards, Stern Drives, Quicksilver parts and all their other operations. There did not seem to be anything new - a representative pointed out the poor timing of the IMTEC show and how they just come to have a presence and support their customers. The Horizon engine introduced at last years show has done well for them.

One thing I did find interesting was their direct approach at Honda's 130. Mercury displayed their 135 HP Optimax with a card comparing it to Honda's 130. I like to see aggressive marketing such as this. They recognize the competition and go straight at them. This is good for the industry and drives all the companies involved to respond with better products.

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